Event Details
  • Marquis Events Place, Rizal Dr, Bonifacio Global City, Taguig, Metro Manila, Philippines
  • Aug 28, 2019 - Aug 29, 2019

Photo above and information below are provided by event organizer verbatim.

Now on its fourth edition, this is the 1st and only conference in the Philippines - and possibly the region - that focuses on the intersection of two disciplines: consumer insighting and brand/data storytelling.

Be trained by a diverse roster of speakers and experts from the fields of trend watching, marketing, market research media, analytics, design thinking, neuropsych, semiotics and more.  In this conference, delegates will:

Discover the power of consumer insighting – an enabler to understand relevant innovations and trends. Unlock the trendwatcher in you!

Get insights from new/latest research to be shared by experts in their current fields.

Learn brand and data storytelling, emerging ideas to stay agile or disrupt markets.

Discover new or evolved tools - quantitative and qualitative to mine content and data - that can help change the current paradigm.

Unlock creative approaches and ideas to trailblaze in this ever-changing, exciting, environment.

Key topics:

Consumer Insighting – Bedrock for Trends and Innovation

The Future and Role of Research and Transformative Insights to Lead Agile or Disruptive Companies

Business Transformation in the Digital Age: Creating a Single Customer View

Changing the Game in QSRs: Consumer Insighting to Enhance Customer Experience Through Technology

Omni-channel Marketing: Enabling Seamless Customer Experience and the Opportunities

Fostering the Creation of a Knowledge Hub in Asia

Business Future-Proofing: Building Multi-Disciplinary Teams to be Disruption-Ready

Innovative Analytics: Powering Up Consumer Insighting to Drive Business Growth/ROI

Human-Centered Consumer Insighting: A Design Thinking Imperative for Innovation

Bridging The Gap Of Meaning: Using Semiotics to Help Brands Encapsulate Value

New Frontiers in Customer Experience Management: Neuroscience as an Innovative Tool

Women and Content Creation – A Gold Mine?

New for 2019 is The CMO Meet, a limited-seat event for C-level executives.  This separate sub-event will be held over lunch on Day 1 of the conference, with a meet-and-greet and fireside chat with our keynote speaker, Henry Mason, Managing Director of TrendWatching and co-author of the book, "Trend-Driven Innovation".  Learn how trend watching can help your company!

View Event Organizer’s Page

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