Last December 21, Tiger Sugar, a milk tea shop from Taiwan, opened its first branch in BGC, Philippines. Although I wanted to try it out and find what all the fuss is about, I did not possess the patience to brave the long lines just to order a cup of milk tea. That’s why I have not tried it since, despite the store being just a 10-15 minute walk from my office.
On February 2019, I went to Taiwan with my boyfriend who is eager to try Tiger Sugar since his office mates have been lining up for it in BGC. At the Ximending branch, we did not see a long line, thus we did not have to suffer the heat of the sun or the ache in our knees from all the waiting. In fact, we were sixth when we got there. It was popular, but not as popular as in the Philippines. We couldn’t understand the cashier lady since she wasn’t fluent in English, nor could we understand what was written in their menu, so we just pointed at the poster of Tiger Sugar and said “two” with a matching hand gesture.
Tiger Sugar branch in Ximending, Taipei, Taiwan
Finally, after two months of withheld curiosity, I was holding the drink so many in BGC would work so hard for just to have a taste. I felt excited to taste it despite not knowing if I ordered the correct drink. After a sip, my boyfriend and I, in a moment of amazement, looked at each other in satisfaction. OMG it’s sooo good! Now I actually understand why people love it so much. Imagine “taho” (soya milk drink with glazed sugar), but instead of the soya, you get authentic full cream milk with an undiluted brown sugar syrup. Its sweet and rich taste of cream, milk, and sugar complements with the right amount of caramel and softness of boba and pearls. The quality of the milk plays a huge part in enriching the drink. It tastes so good that it would be absurd to ruin it by shaming yourself for not counting calories.
My Tiger Sugar drink in Taipei.
So I finished my first cup of Tiger Sugar drink with a beam, but I realized that I have to fall in line if I want to buy one in the Philippines, and last time I checked, even if I’m willing to pay, as of this writing, I can’t order it using delivery services like Grab, Lalamove, or Zomato. So when we went home to Manila, I debated with myself if I should try out the branch in BGC to compare if the quality and taste are the same as the one in Taipei.
The milk tea lover in me won. I decided to brave the long line in BGC last Tuesday, February 12 at exactly 10:49 AM. There was already a line of nearly 20 people, even though the shop opens at 11:00 AM. At around 11:25 AM (yes, I lined up for almost 40 minutes), I was able to order. I realized that the drink is cheaper by Php10.00 in Taipei. By 11:40 AM I got my drinks!
Tiger Sugar branch in Bonifacio Global City, The Fort
So this is it! Does it have the same quality as the one in Taipei? Will I be braving the lines again and again? These were the thoughts that were running through my mind. So I push out the straw from its plastic wrapper, punch it into the drinks cover, and I take a long sip just enough to fill my mouth. I slowly take in the contents and feel relieved that they are in fact the same quality. It means that I can enjoy the drink as much as I enjoyed it overseas! However, it made me contemplate what I had to go through to buy it here. Does lining up for an hour for a cup of milk tea really worth it?
Our order in Tiger Sugar BGC
As good as the drink is, the hassle you have to go through does not make up for it. Since I am employed, I don’t have the luxury to line up for almost an hour every time I crave it. Maybe, if Grab or Lalamove offers it on their platforms the long lines will give justice to their delivery charges. Less hassle, less effort, more time for other matters and more Tiger Sugar.
Line in Tiger Sugar BGC around 11:30 AM, February 12, 2019
I still recommend people to try Tiger Sugar. It has a distinct taste from all milk tea shops in the Philippines. If the line was not that long, I’ll probably buy at least thrice a week. For now, I will just have to wait for the hype to die down, wait until their crew’s service quality improves, or for more branches of Tiger Sugar to open so the lines will shorten and I can enjoy my drink in peace, which to be honest is the only proper way to enjoy anything.